An illustration of a snake eating its own tail as a poster in a frame leaning against a wall.
Three yellow skateboards next to one another with three different chicken illustrated in different styles.
An illustration of skeleton hands with florals growing out of them.
A layered illustration of raven skull at the center with lillies, raven skeletons, and greenery overlapping.
Circle stickers with "Anti-AI Club" lettered in different styles.
A layered illustration of pomegranates and flowers.
A poster of purple, green, and pink illustration with skulls melting into together on a concrete floor.

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illlustration
Three yellow skateboards next to one another with three different chicken illustrated in different styles.
An illustration of a chicken with a skater aesthetic. He is wearing a ripped denim vest, sunglasses, and a pin that reads, "Cluck Off."The initial sketch of a chicken with a skater aesthetic. He is wearing a ripped denim vest, sunglasses, and a pin that reads, "Cluck Off."

Inspired by the gritty and rebellious aesthetic of Cluckers chicken shop located in Reno, Nevada these skatedecks were illustrated to further their brand identity and solidify them as the next cool up-and-coming chicken restaurant. 

We had free-range on the creative direction with these illustrations. The first chicken, fittingly named, Richard the Rooster was inspired by the cool skater persona. 

The second chicken was heavily inspired by Japanese illustration styles, but with flames incorporated as a nod to Cluckers’ love for heat and spice. 

Lastly, our Cowboy Clucker was intended to be the love child of Cluckers and Brothers Barbecue (the owners own both restaurants). The title of the skatedeck reads, “Never Forget Where You Came From,” as the owners first opened up Brothers Barbecue, quickly found success, and then ventured into chicken territory when they opened up Cluckers.

Completed as lead designer & illustrator at Design on Edge

Gold ADDY  for Elements of Advertising  Illustration: Richard the Rooster Illustration

Gold ADDY for Elements of Advertising – Illustration Campaign: Skateboard Illustrations

Gold ADDY for Out-of-Home & Ambient Media: Clucker’s Chicken Window Display

Best of Show Addy: Skateboard Illustrations Campaign

Judge’s Choice Addy: Richard the Rooster Illustration

 

The initial sketch of a chicken with a skater aesthetic. He is wearing a ripped denim vest, sunglasses, and a pin that reads, "Cluck Off."
An illustration of a chicken with a skater aesthetic. He is wearing a ripped denim vest, sunglasses, and a pin that reads, "Cluck Off."The initial sketch of a chicken with a skater aesthetic. He is wearing a ripped denim vest, sunglasses, and a pin that reads, "Cluck Off."
A chicken illustrated in a Japanese style with flames coming out of its mouth.
A three-eye chicken with a cowboy hat and a red bandana that reads, "Cluckers."
A layered illustration of raven skull at the center with lillies, raven skeletons, and greenery overlapping.
An illustration of skeleton hands with florals growing out of them.
A poster of purple, green, and pink illustration with skulls melting into together on a concrete floor.
Circle stickers with "Anti-AI Club" lettered in different styles.
Three yellow skateboards next to one another with three different chicken illustrated in different styles.
A layered illustration of pomegranates and flowers.
An illustration of a snake eating its own tail as a poster in a frame leaning against a wall.
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